Build your brand on human drives

As a brand, your goal is to deliver ‘trust’ to your target audience. Trust resides in what Kahneman terms ‘System 1’. This part of our brain makes quick decisions based on our gut feelings. As a brand, you want to avoid causing any freeze, fight, or flight reactions in that part of your target audience’s brain.

Continue reading on LinkedIn

Geef een reactie

Je e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *